赤福本店(おかげ横丁) Akafuku Main Store (Okage Yokocho)

The three ridges on the red bean paste represent the flow of the Isuzugawa River, while the white mochi symbolizes the river’s pebbled bed.

Since its founding in 1707 (Hoei 4), Akafuku has been cherished near the sacred grounds of Ise Jingu, becoming one of Japan’s most famous confections.

Guests are welcomed with water boiled in a traditional hearth, a symbol of hospitality, using spring water sourced from the Isuzugawa River, which flows through the sacred grounds of Ise Jingu. Akafuku Mochi is a simple yet elegant treat made of soft mochi topped with smooth red bean paste, crafted to resemble the serene flow of the Isuzugawa River.

Iseshima region Dining Shopping Mochi Famous confectionery/Sweets The classics Regional cuisine Dawn

Information

Address 516-0025 三重県伊勢市宇治中之切町26番地
Telephone Number 0596-22-7000
Contact For detailed information about the shop or products, please contact the following:

Shop Name: Akafuku Main Store (Okage Yokocho)
Phone Number: 0596-22-7000
Business Hours 5:00 AM – 5:00 PM
Days Closed for Business Open daily
Getting here by public transport Approximately 15 minutes on the Sanco Bus bound for Naiku from Kintetsu Ujiyamada Station. Alight at Jingu Kaikan-mae and walk for 2 minutes.
Getting here by car Exit at the Ise IC terminus of the Ise Expressway, then proceed straight along Route 23 toward Naiku for approximately 5 minutes.
Carpark Available
Website Official website

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