Akafuku Mochi is a sweet treat made of rice cake topped with smooth red bean paste. 
You can find it at various places in Ise-Shima, including near the Outer Shrine and Inner Shrine.

Its shape represents the flowing Isuzu River near Ise Grand Shrine. 

The main store still spreads the paste by hand, making it a special experience to visit after your shrine visit.

You can enjoy Akafuku Mochi on the approach to the Outer Shrine, where many shops line up near Ise-shi Station. It's a nice stop before heading to the Inner Shrine. You can also try Akafuku zenzai (sweet red bean soup) and Akafuku ice cream, depending on the store and season.

Iwato Mochi is made with premium Hokkaido azuki bean paste and carefully selected kinako, it's a soft and delicious mochi.

Look for the large Otafuku sign at the souvenir shop which is located at the entrance of Oharai-machi. They offer a wide variety of souvenirs from Ise-Shima.

You can purchase Kamiyo Mochi at Seinokuniya, located near the Outer Shrine and Inner Shrine. Additionally, you can enjoy it with Ise tea at the tea house, Taosukoan.

Recipient of the Minister's Award at the 19th National Confectionery Exhibition in 1975, Kamiyo Mochi is made with carefully selected azuki beans and brown rice, using only natural yomogi for color and fragrance. It's a refined delicacy crafted with no additives, showcasing the pure flavors of nature.

Taosukoan offers a retro atmosphere reminiscent of the early Showa period, where you can savor Kamiyo Mochi at your leisure. Alongside Kamiyo Mochi, they serve Ise tea, as well as refreshing treats like chilled matcha floats and coffee.

Handcrafted mochi with a gentle sweetness of smooth red bean paste, shaped to resemble the waves of Futamiura atop the rice cake. It's named after 'Ofuku-san,' a deity enshrined at Futami Okitama Shrine near the main store.

These mochi, said to symbolize sharing happiness with people, are perfect for gifting.

With years of expertise, we strive for the best taste every day. We adhere to traditional methods using domestically sourced ingredients and no additives.

These mochi, symbolizing sharing happiness, are popular for their smooth red bean paste that melts in your mouth.

Ofuku Mochi Honten is a traditional Japanese sweets shop in Futami-cho with a history along the approach to the Meoto Iwa. You can enjoy not only Ofuku Mochi but also Ofuku Ice Cream, Ofuku White Mochi, and Zenzai sweet bean soup.

The Mochi Cafe "Niken-chaya Mochi" is located along the Futami Kaido, near Ise Jingu "Geku" and "Naiku". 
These mochi feature sweet bean paste wrapped in kinako (roasted soybean flour), offering a soft and elegant taste. 

Why not treat yourself to a special 'Kuro-an' Niken-chaya Mochi if you visit the ISESIMA area on the 25th?
Every 25th of the month features a traditional 'Kuro-an' sweet bean paste made with brown sugar. 
The Kuro-an filling made with brown sugar on the 25th is a 'secret' known only to those familiar with Ise-Shima.

Heｍbayashoten's main store is located in Obata-cho, Ise City, which is a town at the entrance of Ise-Shima, bordered by the clear waters of the Miyagawa River. It's known as the final post town of the Ise Pilgrimage Road, running along the old Sanjo Kaido.

Named after the tradition of pilgrims turning their horses here, the "Hemba (Horse Return) Mochi" has its origins. Once, pilgrims on their way to Ise would turn their horses here, leading to the name "Hemba (Horse Return) Mochi" that has endured to this day.

Hemba Mochi is characterized by its round, flat shape and the browned color on both sides from grilling. Made with rice flour, it has a unique texture, while the grilled surface adds a fragrant touch. The smooth sweetness of the red bean paste complements it perfectly.

Currently, Henbayashoten has four stores in Ise City: the main store, Miyagawa branch, Oharai-machi branch, and the Ise City Station branch.