勢乃國屋(おはらい町) Seno Kuniya (Oharaimachi)

Experience the Natural Goodness of Ise’s Famous Kamiyo Mochi and More

Located just a 1-minute walk from Uji Bridge at Ise Jingu, Seno Kuniya offers an extensive range of Ise-Shima souvenirs on the first floor, including the famous Kamiyo Mochi rice cakes, hanging scrolls of Amaterasu Omikami, and pearl products.

On the second floor, the dining area Kamiji-an serves local dishes such as Ise Udon and Tekone Sushi, providing a taste of Ise-Shima’s culinary heritage.
The facility also houses the Utsukushi-kuni Tourism Station, where you can find travel information for Ise, Toba, and Shima.

Traditionally, yomogi (mugwort) was believed to ward off evil spirits, and kusa mochi (mugwort rice cakes) were eaten to drive away misfortune. Seno Kuniya’s Kamiyo Mochi is made using only natural ingredients, free from preservatives and artificial colors. These authentic rice cakes are hand-pounded every morning using traditional techniques, resulting in a refined sweetness that makes them perfect not only for celebrations but also as a snack or souvenir

Iseshima region Dining Shopping Ise udon Tekone Zushi Mochi Pearl Local gourmet food Famous confectionery/Sweets Divine blessing goods

Information

Address 516-0024 三重県伊勢市宇治今在家町117
Telephone Number 0596-23-5555
Business Hours 8:30 AM – 4:30 PM
Days Closed for Business Open year-round
Getting here by public transport Directly in front of the “Naiku-mae” bus stop
Getting here by car Located next to Ise Jingu Parking Lot
Toilet Available
Capacity 400 people
Website Official website

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